IN EVERY ISSUE
• Editor's Letter
• Market Report
• Book Reviews
• Yarn Forward: Chain Gang: Part of chainettes' allure is the fabric they create: Stitches are perky yet soft, as if the edges have worn away. By Christina Behnke
• TNNA Update
• CYC Update
• Yarn Group
• Knitting Guild
• Crochet Guild
• Smart Branding • Making a Name for Yourself. The pros and cons of registering your shop's name as a federal trademark. By Tom Speranza
• Smart Legal • Poster Child. Hanging an OSHA poster is not only the law. It also makes good business sense. By Jackie Pawlowski
• Smart Merchandising • To Kit or Not to Kit? They're the knitting equivalent of a cake mix: all the ingredients a knitter needs in one handy container. Should you consider creating a few of your own? By Carol Sulcoski
• Smart Online • Mission Control. So much social media, so little time. Maintaining your shop's online presence can be daunting. Lighten the load with aggregation tools. By Maya Mackowiak Elson
• Smart Retailing • Winding Up. Should you be winding yarn for your customers as a matter of course? By Holly Ruck
• International Report:
India. By Erin Slonaker
• Company Profile: Skacel Collection
by Daryl Brower• Celebrity Profile:
Laura Bryant of Prism Yarn
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ON THE COVER
In Australia at the turn of the 20th century, wool was the main source of the country's prosperity, hence the phrase "riding on the shee's back." Here's hoping that prosperity will translate to the yarn industry today. These sheep figurines are wrapped in Dale Garn's boucle, which is actually a blend of 91% alpaca, 7.5% wool and 1.5% nylon (dalegarnnorthamerica.com). Photograph by Marcus Tullis.