ADVERTISEMENT
Current Issue

YMNoct17_200IN EVERY ISSUE

Editor's Letter
Market Report
Book Reviews
Yarn Forward: Wanderlust: Blending exotic camelids, cashemeres and yak with more conventional fibers makes them much more attainableyet no less wonderful. By Christina Behnke
TNNA
CYC
• Yarn Group
• Spinning & Weaving Group
• AFCI
• Ravelry
Smart Branding • Naming Rights. A store by any other name will sell just as much yarn. Or will it? By Daryl Brower
• Smart Marketing • Getting to Know You. Personalized marketing and the Know, Like, Trust Funnel. By Mari Chiba Luke
• Smart Online • Reach Out and Touch Someone. How Facebook is changing its own concept of "organic reach." By Mary McGurn
• Retail Profile: Wool and Honey, Cedar, Michigan. By Daryl Brower
Company Profile: Lang Yarns. By Maryam Siddiqi
• The Masters: Maggie Jackson, MaggiKnits

Download the issue here. Be sure you are logged in first. To register for a free account click here

FEATURES

Refresher Course. A well-organized space makes it easier for customers to shopand spend. Is your shop making the grade?

 

ON THE COVER

Berroco's Captiva, which comes in eight lustrous shades, is a 60% cotton/23% ployester/17% acrylic blend that makes us think of delicious lo mein noodles. www.berroco.com Photograph by Marcus Tullis

 
Follow YMN: