Current Issue

IN EVERY ISSUE

• Editor's Letter
• Market Report
• Book Reviews
• Yarn Forward: Ribbons by Christina Behnke
• TNNA Update
• CYC Update

• Smart Dollars • It's So Easy Being Green. Being eco-friendly not only appeals to customers; it can also help cut costs in your store. By Cathy Rumfelt
• Smart Marketing • Eyes on the Prize. Win or lose, applying for a small business award can reward an entrepreneur with renewed focus. By Daryl Brower
• Smart Merchandising • Why Sell When You Can Rent? Some yarn shops are testing an equipment-rental program for customers. Can such a program work for you? By Kim Werker
• Smart Online • Pinning It All Together. Pinterest can help you connect with your customers and boost your business. By Cathy Rumfelt

• Smart Management • Overtime Overview. The lowdown on extra compensation and little perks that can help keep employees happy and your business healthy. By Maya Mackowiak Elson

• International Report: Knitting in Beirut
• Retail Profile: Long Island Livestock, Yaphank, New York
• Celebrity Profile: Koos van den Akker

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FEATURES


The Earnings Report: No one goes into business expecting not to get paid. But retail can be a tricky game. Is owning a yarn shop a truly viable way to make a living? LYSOs from across the nation weigh in on whether they pay themselves—or not. By Cheryl Krementz	The KAL comes to the LYS: Tastings, trunk shows and other special events can boost sales and customer goodwill. Here's how to make sure things run smoothly. By Leslie Petrovski	Car-Ribbon Queen: At once novel and long established--June Hemmons Hiatt, in The Principles of Knitting, notes that they were being used as far back as the 1940s--ribbon and tape yarns are the paradox of the yarn world. The best part about them? Yarn companies always find ways to reinvent them, with beguiling results. By Christina Behnke

ON THE COVER

How had we never done this before? Yarn as shoelaces! It's a natural fit. Debbie Bliss Paloma (60% alpaca, 40% wool) has a perfect texture that recalls those strings we learned to double-knot as kids. (Distributed by Knitting Fever in the U.S. and Designer Yarns in the U.K.) Photograph by Marcus Tullis

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