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In this Issue | May 2018

YMNmay18_200IN EVERY ISSUE

Editor's Letter
Market Report
Book Reviews
Yarn Forward: Hale & Hardy: Smooth but hardy breed-specific wools are having a major moment. By Christina Behnke
CYC
• Yarn Group
• AFCI
• Ravelry
• TKGA
• CGOA
Smart Online • Host with the Most. Plan and create events on Facebook as a new way to reach customers. By Mary McGurn
• Smart Marketing • Give It Away Now. Using generosity marketing to build your brand. By Mari Chiba Luke
• Smart Staffing • You're Hired! Staffing your store appropriately can mean good things for your bottom line. By Kimberly Agbayani
• Smart Education • Group Therapy. In-store knitting groups are a great way to build community and boost sales. By Daryl Brower
• Retail Profile: Westport Yarns, Westport, Connecticut. By Daryl Brower
Company Profile: Kelbourne Woolens. By Maryam Siddiqi
• The Masters: Lisa Myers, Fairmount Fibers

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FEATURES

Chain Reaction. Is crochet the best way to reach younger customers? A number of stores are testing the theory. By Daryl Brower

H+H Cologne: The Greatest Show on Earth? What does it take to show your stuff--4,000 miles away? By Leslie Petrovski 

ON THE COVER

Ice cream on a hot summer day: What could be better? These fantastic multihued skeins of Knit One, Crochet Too's Ty-Dy, a 100% cotton worsted-weight that comes in 19 colorways. www.knitonecrochettoo.com

Photograph by Marcus Tullis

 
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