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Kirsten
Osolind is Founding CEO of RE:INVENTION Marketing. In just four
years, Ms. Osolind has transformed RE:INVENTION from a start-up to a nationally
noted and quoted agency.
Ms. Osolind’s 18-year career includes Fortune 500 marketing leadership
roles as Whole Foods Market’s National Marketing Director (where
she led a national team of 12 regional marketing coordinators, promotions
managers, and art directors), WebMD’s Director of Advertising &
Media, General Mills’ ethnic marketing manager, and brand manager
at The Coca-Cola Company and Procter & Gamble. She has launched cookbooks
and e-marketing platforms, introduced Hispanic kids to Go-Gurt, declared
a national tea war, shadow-boxed with Muhammad Ali during the filming
of a SuperBowl ad, and convinced Dilbert to take the Nestea plunge.
As one of the nation’s respected “Women 2.0 Experts,”
Ms. Osolind has appeared in over 500+ women’s and business publications,
from Redbook and Pink to BusinessWeek and INC. A 2005 Entrepreneur Magazine
monthly marketing columnist (and 2008 contributing writer), Ms. Osolind
now edits one of the nation’s top marketing blogs, according to
Advertising Age Magazine, also the #1 GOOGLE-ranked women entrepreneurs’
blog. She spearheaded the creation of RE:INVENTION’s 2004 “Venture
Funding for Women Entrepreneurs Report,” a groundbreaking analysis
of venture capital gender disparities, often referenced as an industry
barometer by national media including Inc., BusinessWeek, Entrepreneur,
Washington Post, Mercury News, and multiple U.S. dailies. |
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Jeff Woelker is a Chicago-based SEO,
SEM & Online Marketing Consultant. His expertise is grounded in SEO,
SEM, usability consulting, web development, social media strategies, database
management, application development, online advertising and email marketing. |
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Beth
Polish is President of The Critical Junctures Group. She has
held senior management positions in diverse industries, including media,
finance, private investment and technology. She has been president of
Anthony Robbins’ Dreamlife, Inc., founding CFO at iVillage, Inc.,
CFO of Goldman Sachs Ventures, and managing director at KPMG.
Expert at mobilizing and leading teams through such critical junctures
as startup, merger and acquisition, strategic planning, financing, and
turnaround, she also has extensive experience negotiating corporate partnerships
and business development agreements. Ms. Polish has secured initial and
follow-on financings from and worked with leading venture capital and
strategic investors including Kleiner Perkins Caufield & Byers, TCI, AOL,
and Mitsubishi.
A frequent speaker on the subject of “financing growth” and
“strategies for growth,” Ms. Polish teaches entrepreneurship
at NYU’s School of Continuing and Professional Studies and is a
regular guest speaker on entrepreneurial finance at Columbia Business
School. Ms. Polish serves on the National Advisory Board of the Women’s
Leadership Exchange and conducts seminars around the country as a WLE
“growth guru.” She is the publisher of DROOM Books and the
author of the DROOM PRIMERS “In the Market for Money: The 5 Essential
Stages,” “In the Market for Money: Raising Equity” and
the forthcoming “In the Market for Money: Securing Debt.”
Ms. Polish received her M.B.A. from Harvard Business School. |
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Lauren Freedman is President of The E-Tailing
Group. In 1994, she leveraged her 15-year retail and catalog career and
passion for merchandising to found The E-tailing Group, Inc. The firm’s
mission was, and continues to be, providing strategic and e-commerce solutions
to online merchants as well as businesses targeting that market.
An extensive client list has included Fortune 500s and start-ups such
as Toys “R” Us, The Vitamin Shoppe, Scholastic, J.Jill, Orbitz
and Kodak.
As a veteran and visionary within both the retailing and the Internet
industries, Freedman is a frequent resource to the trade and business
press, and her speaking engagements have spanned the globe. Freedman most
recently completed her first book, It’s Just Shopping, which
provides a comprehensive behind-the-scenes look at the evolution of multi-channel
selling. |
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Rich
Kizer & Georganne Bender are retail anthropologists and professional
speakers. They stalk and study that most elusive of mammals-the retail
consumer. They are nationally recognized experts on customer diversity,
“messing with the media,” marketing and promotion and everything
retail. In 2004 they were named two of the Retail Industry’s Most
Influential People by Crafttrends Magazine. Kizer & Bender have been featured
on ABC national news, and their client list reads like a Who’s Who
in American business and includes Ace Hardware Corporation, Sears, CAA,
Husqvarna Viking and International Gift & Home Furnishings Market.
Kizer and Bender speak to thousands of businesspeople each year through
their “Retail Adventures in the REAL World™” and “Business
Adventures in the REAL World™” keynotes and seminars. Their
articles are published regularly in a variety of national trade and business
publications, such as CraftTrends and Yarn Market News and on the Internet. |
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Jason Krellenstein is a New York-based
attorney specializing in cases involving acquisitions, employment, licensing
and publishing law—including copyright and trademark prosecution
and defense. |
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Maggie
Pace started Pick Up Sticks! in 2003, when she was five months’
pregnant with her second child. After working as a journalist for 10 years,
Maggie was ready for something new. She had just discovered felting, and
she found herself madly knitting gigantic grocery-sized bags and shrinking
them down into exciting smaller shapes. What she loved most was the transformation
of the fibers: She could take a standard-looking wool handknit and turn
it into a brand-new textile-stiff, yet soft to the touch, with all the
colors blending as if they had always been a single material. She was
hooked, and literally felted everything that wasn’t pinned down.
This was the career she had been searching for. So she enlisted her mom,
Joan, to be her business partner, and together they marched down to city
hall and got a business license.
Two weeks later, fate dealt a surprising blow: Maggie was hospitalized
due to complications with her pregnancy. There, doctors told her if she
wanted to save the baby, she had to lie flat on her back for the next
four months. No sitting, no working, no running after her 2-and-a-half-year-old
daughter. It was from this mandatory confinement that the first line of
Pick Up Sticks! designs was born, right along with her son, who entered
the world full term, perfectly healthy, and ready to model Maggie’s
felted hat designs.
Today Pick Up Sticks! patterns and kits are sold at stores throughout
the U.S. and U.K. Maggie has written two books and a leaflet on the art
of knitted felt: I Can’t Believe I’m Felting (Leisure
Arts, 2008), Felt Forward (Interweave Press, Nov. 2007) and Felt
It! (Storey, Nov 2006). Maggie was noted as a 2008 Women Entrepreneur
for Country Living Magazine. In 2008 she appeared on the Knit and Crochet
Today program as one of two in-house knitting experts. Over the past four
years, she has appeared on several national and local television programs,
including DIY Network’s Knitty Gritty and PBS’s Chay Pendray’s
Needlearts Studio. |
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Nadine
Curtis founded Be Sweet in 2003 while living in Cape Town, South
Africa. Her entrepreneurial spirit and passion for socially conscious
programs served as catalysts for turning her fascination with local handmade
accessories into a thriving business that supports artisans in South Africa.
Be Sweet, a company with a conscience, has a mission: to bring socially
and environmentally friendly products to fashionable consumers, products
that evoke an individual style and help support community development
around the world. “I want to remind people to literally be sweet
and to show compassion for your neighbors and those less fortunate,”
says Curtis.
Prior to founding Be Sweet, Nadine and her husband successfully launched
and operated a design firm called Honey Interactive. For six years, Nadine
integrated design and technology to develop new media marketing tools
for clients including Visa and VeriSign. As an entrepreneur, Nadine wore
many hats within the company and particularly enjoyed hands-on design
work. She delved deep into her clients’ brands to create an overall
look that spoke to the companies’ business objectives, personality
and mission. She also created and managed user-interface development,
graphic and layout design, website development and streaming video presentations.
Previous experience includes positions with San Francisco-based advertising
agency Black Rocket and Internet marketing company Organic Media. While
at Organic, she helped build online advertising marketing materials and
campaigns for Gap and MasterCard. Nadine began her early career in visual
arts, serving as a production assistant for Uground Productions. There
she worked on Dave Matthews’s award-winning video “Crash Into
Me.”
Nadine currently lives in northern California with her husband and son
and travels to South Africa annually. |
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Writer,
illustrator, and photographer Franklin Habit is the
author of It Itches: A Stash of Knitting Cartoons (Interweave
Press, 2008) and proprietor of The Panopticon, one of the most
popular knitting blogs on Internet. On an average day, upwards of 2,500
readers worldwide drop in for a mix of essays, cartoons, and the continuing
adventures of Dolores the Sheep.
Franklin’s other publishing experience in the fiber world includes
contributions to Yarn Market News, Interweave Knits,
Interweave Crochet, PieceWork, Cast On: A Podcast
for Knitters, Twist Collective, and a regular column on
historic knitting patterns for Knitty.com.
These days, Franklin knits and spins in Chicago, Illinois, sharing a
small city apartment with an Ashford spinning wheel and colony of sock
yarn that multiplies alarmingly whenever his back is turned.
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Paul Pelssers is the President of Paul
Pelssers Ltd. His New York Retail Report and Early Color & Trend Directions
are the culmination of more than twenty years’ experience within
the fashion industry. Paul’s background—as Fashion Director
for one of Australia’s leading retail groups, Sportsgirl; Director
of Merchandising for Esprit de Corp, USA; and President of Sportsman,
Australia for which he won the “Fashion Industries of Australia
Award” for design excellence—gives him extensive knowledge
of men’s and women’s fashion. Paul Pelssers has held positions
on the Course Advisory Committee for the Melbourne Institute of Textiles
and the Royal Melbourne Institute of Technology. |
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