In This Issue | January 2016

50-jan16-200IN EVERY ISSUE

Editor's Letter
Market Report
Book Reviews
Yarn Forward: Go with the Faux: As a runway trend, fur is here to stay. Yarn companies have followed suit, offering more innovations in faux-fur yarns than ever before. By Christina Behnke
TNNA Update
CYC Update
• Yarn Group
• Spinning & Weaving Group
• Ravelry
Smart Inventory • Understanding Inventory Management: What comes in and what goes out is the most important aspect of managing your store. By Kimberly Agbayani
• Smart Legal • In the Zone: Whether you're hanging a new sign, installing an awning or otherwise altering your shop's facade, make sure you're up to date on local zoning ordinances.  By Daryl Brower
• Smart Online • Feed Me, Facebook: Maximize your organic post reach in spite of the platform's algorithm of diminishing returns. By Cheryl Krementz
• Smart Staffing • Tell Me About Yourself: Interviewing techniques to help you find the right fit for your staff. By Bobbi Lewin
• Retail Profile: Hank and Purl's, Rochester, Minnesota. By Daryl Brower
Company Profile: Soak By Maryam Siddiqi
• Celebrity Profile: Jane Saffir, Jade Sapphire Exotic Fibres

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Adapting to a Changing Marketplace. There's more than one way to wind a skein. By Leslie Petrovski

Putting the Mom in Mom & Pop. How LYSOs balance retail ownership with parenthood. By Cheryl Krementz

Reading the Tea Leaves. Trendspotting for the LYS. By Carol J. Sulcoski



Pining for yarn: Verdant trees in a few shades of gorgeous greens from Ancient Arts Fibre Crafts sit in a bed of snow. Choose by yarn weight, then pick from among their hundreds of unique colorways. Photograph by Marcus Tullis.

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