In This Issue | May 2015

48-may15-200IN EVERY ISSUE

Editor's Letter
Market Report
Book Reviews
Yarn Forward: Old School: For our tenth anniversary issue, we return to yarns that are also celebrating their decennials (or more). By Christina Behnke
TNNA Update
CYC Update
• Yarn Group
• The Knitting Guild Association
• Crochet Guild of America
• Ravelry
Smart Legal • The Fine Print. Hints for reading contracts. By Carol J. Sulcoski
• Smart Marketing • Private Branding. Why creating a brand program for your shop may be right for you. By Michael Del Vecchio
• Smart Online • Sounding Human. How to find your voice and write effectively on social media, for your blog and in emails. By Tara Swiger
• Smart Merchandising • Who's Got the Button? Finding and displaying the best fasteners for your shop. By Pamela Wynne Butler
• Smart Inventory • Be Savvy in Your Sales. Keep your inventory moving. By Heather Gooch
• Retail Profile: Simply Socks Yarn Company. By Daryl Brower
Company Profile: SweetGeorgia Yarns. By Maryan Siddiqi
• Celebrity Profile: Karin Strom

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Tangled Threads. Unraveling the interconnected knitting trends of the past 10 years. By Bristol Ivy

Spring Cleaning. Dusty shelves won't sell yarn. Channel your intter Martha and give your shop a top-to-bottom scrubbing. By Daryl Brower 

Living the Dream. How to succeed in the yarn industry by really, really trying. By Leslie Petrovski



When picking paint or yarn, variety is the name of the game. Blue Sky Alpacas' Skinny Organic Cotton comes in a whole range of gorgeous saturated colors. Photograph by Marcus Tullis.

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