In this Issue | January 2017


Editor's Letter
Market Report
Book Reviews
Yarn Forward: Cotton Connection: As the price of cotton rises, yarn com,panies are making lemonade by looping it into chainettes of all sorts, creating more lightweight, supple cotton yarns in the process. By Christina Behnke
• Yarn Group
• Spinning & Weaving Group
• Ravelry
Smart Advertising • Meet the Press. If a writer from a newspaper or magazine should call you today, would you be ready to respond? By Daryl Brower
• Smart Inventory • Shelf Awareness. Take stock of your stock and make a plan for 2017 to increase sales. By Kimberly Agbayani
• Smart Merchandising • Take It for a Spin. Spinning is hot, and many spinners are looking to shop at their local yarn stores. Are you ready? By Jillian Moreno
• Smart Money • Many Happy Returns. A guide to business deductions to make your taxes less daunting. By Carol J. Sulcoski
• Retail Profile: Stitch House, Dorchester, MA. By Daryl Brower
Company Profile: Louet. By Maryam Siddiqi
• The Masters: Linda Niemeyer, Blue Sky Fibers

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The Price of Free. By Leslie Petrovski

Luring a Younger Audience. How to engage Millennialls in the age of Social Media. By Nora Abousteit



Wrapping our acorns is Cascade Yarns' Alpaca Lace, a 100% baby alpaca yarn that comes in 28 beautiful colors. Photograph by Marcus Tullis

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