In this issue | January 2014


Editor's Letter
Market Report
Book Reviews
Yarn Forward: Knits Electric: Day-glo brights have long been available in enexpensive craft yarns. But if we're to heed the fashion runways, these shades have assumed a genteel new identity—and boutique yarns are quickly following suit. By Christina Behnke
TNNA Update
CYC Update
• Knitting Guild
• Crochet Guild
Smart Marketing • Everybody's Talking. Keeping an eye on "viral" trends in the knitting world can lead to great word of mouth for your shop. By Cathy Rumfelt
• Smart Money • A Little Help From a Friend. Develop a relationship with your local bank and you may be better poised to take advantage of loan opportunities. By Jackie Pawlowski
• Smart Online • Building a Better Blog Tour. Take your content on the virtual road to reach more people along the way. By Stefanie Goodiwn-Ritter
• Smart Retailing • Teasing Out the Fluff. Adding spinning supplies to your merchandise mix is a sure way to increase sales. By Liz Gipson
• Smart Sanity • Stop Counting Sheep! Make time for a full night's sleep and wake up ready to tackle a new day. By Claire Lui
International Report: The Faroe Islands. Knitters keep tradition alive and keep warm on "the Sheep Islands." By Jessica London Klemz
Company Profile: Knit One, Crochet Too, Windham, Maine
• Celebrity Profile: Barbara Kingsolver


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Unwind with a Knitting Vacation: Education and enrichment vacations are a key trend among travelers, especially as the recent "technology detox" phenomenon becomes more popular. By Leslie Petrovski

Minding the Store: How secure is your store? We've rounded up a few key tips and practices to keep you and your shop safe. By Daryl Brower Winter Is Coming: Budgeting for Unexpected Expenses: Is your shop ready to weather a storm? Handle a slow season? Prepare now for what may lie ahead. By Carol Sulcoski



A cardboard robot helps us wind some Manos del Uruguay Wool Clasica in a neon-bright shade. The mainstay yarn comes to life in new, on-trend colors in addition to the classics. Distributed by Fairmount Fibers ( Photograph by Marcus Tullis.

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