In this Issue | January 2012

IN EVERY ISSUE

• Editor's Letter
• Market Report
• Book Reviews
• Yarn Forward • Yarns for Weaving
• TNNA Update
• CYC Update
• Smart Online • Back to Basics: Socially networked LYS owners shouldn't be neglecting their most important marketing tool, their websites.
• Smart Merchandising • Cut From a Different Cloth: A number of yarn stores are making room among the cashmere and angora for a different kind of fiber: fabric.
• Smart Legal • Payroll Roll Call: Freelance or full-time? Defining and paying employees doesn't have to be a taxing chore.
• Smart Advertising • Curious About QR Codes: Quick Response codes are gaining popularity as retailers find uses for this strange yet effective smartphone utility.

• Smart Money • Hot Commodities: Still in sticker shock over recent hikes on wool and cotton? Like it or not, there's sound reasoning behind the price increases.
• International Report: Turkey
• Company Profile: Schacht Spindle Co, Boulder, Colorado
• Celebrity Profile: Margaret Atwood

Plus! Our Reader Survey. Take it online here.

FEATURES


Bob(bin) and Weave: Can yarn shops spin gold from the "other" yarn arts? By Leslie Petrovski	All The Store's a Stage: Part 3 of Daryl Brower's three-part series on setting your store up right.	Ad Vantage Points: Social media is free. When it comes to advertising and marketing your business online, how can you maximize what you pay—or don't pay—online? By Cheryl Krementz

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