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In this Issue | January 2017

YMNjan17-200IN EVERY ISSUE

Editor's Letter
Market Report
Book Reviews
Yarn Forward: Cotton Connection: As the price of cotton rises, yarn com,panies are making lemonade by looping it into chainettes of all sorts, creating more lightweight, supple cotton yarns in the process. By Christina Behnke
TNNA
CYC
• Yarn Group
• Spinning & Weaving Group
• CHA
• Ravelry
• TKGA
• CGOA
Smart Advertising • Meet the Press. If a writer from a newspaper or magazine should call you today, would you be ready to respond? By Daryl Brower
• Smart Inventory • Shelf Awareness. Take stock of your stock and make a plan for 2017 to increase sales. By Kimberly Agbayani
• Smart Merchandising • Take It for a Spin. Spinning is hot, and many spinners are looking to shop at their local yarn stores. Are you ready? By Jillian Moreno
• Smart Money • Many Happy Returns. A guide to business deductions to make your taxes less daunting. By Carol J. Sulcoski
• Retail Profile: Stitch House, Dorchester, MA. By Daryl Brower
Company Profile: Louet. By Maryam Siddiqi
• The Masters: Linda Niemeyer, Blue Sky Fibers

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FEATURES

The Price of Free. By Leslie Petrovski

Luring a Younger Audience. How to engage Millennialls in the age of Social Media. By Nora Abousteit

 

ON THE COVER

Wrapping our acorns is Cascade Yarns' Alpaca Lace, a 100% baby alpaca yarn that comes in 28 beautiful colors. Photograph by Marcus Tullis

 
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