In This Issue | January 2015


47-jan15-200IN EVERY ISSUE

Editor's Letter
Market Report
Book Reviews
Yarn Forward: The Other Fleece: Alpaca's curly coats may call shee's wool to mind, but this strong, silken, toasty-warm fiber is in a category all its own. By Christina Behnke
TNNA Update
CYC Update
• Yarn Group
• Knitting Guild
• Crochet Guild
Smart Legal • Protect Your Secrets. Trade secrets are a little-known area of intellectual property that can help your business. By Mindy Bickel and David Turocy
• Smart Staffing • Time for a Checkup. Just lie your annual doctor visit, it's prudent to make an appointment to check your employees' career "health." By Heather Gooch
• Smart Merchandising • Get Mechanical. Add machine knitting to your shop to create a whole new set of yarn-thirsty customers. By Maya Mackowiak Elson
• Smart Retailing • Simple Ways to Make Your Shop Crochet Friendly. Numerous studies indicate that crocheters outnumber knitters. Be sure your store is inviting them to shop. By Stacey Trock
• Smart Online • Listening In. People talk openly on the Internet. Are you hearing what they're saying? By Meighan O'Toole
• Retail Profile: River City Yarns. By Daryl Brower
Company Profile: Universal Yarn. By Maryan Siddiqi
• Celebrity Profile: June Hemmons Hiatt

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FEATURES

Class Is in Session. Create a curriculum that will bring them in. By Leslie Petrovski

Crunching the Numbers. Who visits your website? What pages do they visit? What do they do and how long do they stay? Is advertising, social media or blogging worth the investment of time and money? By Tara Swiger 

 

ON THE COVER

We're making lemons out of lemonade! Westminster Fibers, distributor of many quality brands, provided us with a variety of lemon-colored yarn that we turned into a refreshing drink. Yarns include Rowan Baby Merino Silk DK, Schachenmayr Sun City, Lopi Lettlopi, James C Brett SUpreme Soft & Gentle, and Butterfly Mercerized Cotton. westminsterfibers.com Photograph by Marcus Tullis.

 
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