speakers      agenda      travel      faq      sponsors     register




  Sunday, March 6, 2016

5:00–6:00 p.m.


Meet the Yarn Market News team and receive your registration packet and gift bag.

6:30–8:30 p.m.


Cocktail Reception & Welcome Address
Come by our opening reception to kick off the conference and enjoy appetizers, cocktails, music, and great conversation with your fellow attendees—this is the perfect time to network. Wear your nametag on your favorite handmade garment!


Monday, March 7, 2016

7:30–8:45 a.m.



8:45–9:00 a.m.


Opening Announcement
Erin Slonaker, Editor in Chief of YMN


9:00–10:15 a.m.


Find Your Vision, Make a Plan
Tracy Williams
You can learn a lot about pure potential working with fiber. Handling the hanks, skimming over the skeins, the knitting enthusiast sees not just mere yarn, but, instead, envisions how, with effective, caring expertise, the simple strands can ultimately be recreated, reinvented, transformed into the best they can be. Award-winning author, business innovator, and acclaimed Life Mastery Mentor, Tracy Williams, has always had the unique perspective and innate teaching talents to recognize the pure potential in people, and to expertly lead others to effect that same brand of dynamic, positive transformation in their own lives. Achieving mainstream corporate success early on, Tracy felt compelled to search for something more. Ultimately realizing that her true passion lies in helping people rediscover theirs by inspiring them to believe and achieve their dreams, Tracy personally perfected a creative, visionary process for living life on purpose, a program that she shares internationally through a variety of workshops, speaking engagements and individual coaching opportunities. No doubt you can learn a lot about life from working with fiber. Certainly, you can learn a lot about living your best life from working with Tracy Williams to Ignite the passion that powers your dreams.


10:15–10:30 a.m.


Morning Break

10:30–11:45 a.m.


Cathy Wagner's Tips for Financial Success
Cathy Wagner
Cathy went from almost bankrupt to owning 3 thriving stores making more than $2.5 million in sales. You want to know how to be more successful and profitable in your business? She’ll tell you how. Through a mix of stories and education you will learn simple, actionable, and thought-provoking steps for immediate real-world application to questions such as “What numbers do I have to pay attention to get more profit?” “What one thing do I have to do to increase my cash flow?” and “What’s the secret to moving more inventory faster than ever?”


11:45–1:00 p.m.


Networking Luncheon
Location: Atrium
Sponsored by Classic Elite Yarns
Choose a table based on the topic you’d like to discuss, and use the provided questions (or not) to spark a conversation with your fellow tablemates. Take some notes, as we’ll ask you to share your findings with the group after lunch.


1:00–1:30 p.m.


Networking discussion: Lessons learned 


1:30–2:45 p.m.


Let's Crunch the Numbers
Cathy Wagner
Now that you've had a break for lunch, it's time to sit down with some numbers and do some math, look at the bottom line, and make a plan for your business. Cathy will lead you through worksheets and you'll be able to head home after the conference with a real idea of what you have.


2:45–3:00 p.m.


Mid-Afternoon Break


3:00–4:15 p.m.


Color Trends
Marcie Cooperman
An expert in color trends and color forecasting, Marcie will explain what consumers are looking for this year, and how you can merchandise those colors to give them the feeling that this is the place to shop first. The moment they walk into your store, the way you use color can give them the emotional experience they are looking for, and make them feel like buying. Color is an essential tool in retail. Learn how to use it to make your customers understand how your particular brand identity is different from, and better than, the competition.


6:30–9:30 p.m.


Gala Dinner & Keynote Address: Five Factors for Web Marketing Success
Lorrie Thomas Ross
A well-knit web presence is critical to brand, build and boost business. Success comes from more than having the technologies in place; using them strategically to serve and support your market is what makes sales. Lorrie Thomas Ross MA, author, speaker, trainer and agency CEO, will share a five-factor success framework that bridges the art and science of web marketing to make all the pieces of your web marketing puzzle work together for maximum results.
• The five factors for Web and social-marketing success
• Simple steps to improve web marketing
• A success-backed system to make marketing less stressful and more powerful
• Ways to integrate web efforts across all channels for maximum results


  Tuesday, March 8, 2016

7:30–8:25 a.m.



8:25 a.m.


Opening Annoucement
Erin Slonaker, Editor in Chief of YMN


8:30–9:45 a.m.


More than a Newsletter: Driving People to Your Shop with Email
Tara Swiger
The most effective way to reach your customers, build trust, and increase loyalty is by connecting via email. In this workshop you'll learn why you need an email list, how to get people on your list, and what to send to effectively bring more customers into your shop. You'll learn how to avoid the dreaded "newsletter" and send what your customers actually care about. But you won't just learn theory, you'll apply what you learn to your own shop and during the workshop you will create a plan of what exactly to send in your next emails. Don't have time? We'll cover ways to automate and simplify your plan so that you can do stay consistent and effective. A workbook will be provided so you will leave with a clear plan to implement an email system in your shop!


9:45–10:00 a.m.


Morning Break


10:00–11:15 a.m.


The Power of Effective Planning: Time Management Isn’t About Managing Time!
Ria Story
Description: Time marches on regardless of our need for more of it. We can’t manage time - we must manage our life. This unique skillshop offers participants tools and tips on increasing productivity, finding balance, and increasing effectiveness at work and at home.


11:15–11:30 a.m.


Mid-Morning Break


11:30–12:45 p.m.


The State of the Industry
Sven Risom
Sven will share with attendees the results of the survey he conducted in the fall of 2015 about the state of the yarn industry. With date gleaned from businesses all across the specturm of yarn, he has startling results about what is working and what isn't. His data and conclusions will help you understand what other stores are doing that are successful and what you can do to improve store performance given the significant changes that have occurred in the industry.


12:45-1:00 p.m.


Boxed Luncheon and Closing Comments

Erin Slonaker, Editor in Chief of YMN


1:30 p.m.


Yarn Crawl to Local Yarn Shops

The bus will leave the hotel at 1:30 p.m. promptly.