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Agenda

 

  Sunday, March 10, 2013

5:00–6:00 p.m.

 

Registration
Meet the Yarn Market News team and receive your registration packet and gift bag.

6:30–8:30 p.m.

 

Cocktail Reception & Welcome Address
Come by our opening reception to kick off the conference and enjoy appetizers, cocktails, music, and great conversation with your fellow attendees—this is the perfect time to network. Wear your nametag on your favorite handmade garment!
Sponsored by Skacel

 

Monday, March 11, 2013

7:30–8:45 a.m.

 

 Breakfast

 

8:45–9:00 a.m.

 

Opening Annoucement
Erin Slonaker, Editor in Chief of YMN

 

9:00–10:15 a.m.

 

Branding Basics: Maria Ross
Location: Grand Ballroom
Work smarter, not harder. Discover the secrets of effective branding and how following some simple rules will ensure that all of your marketing efforts are more targeted and effective than your competition. Brand is your core promise, your personality, and the value you deliver to customers. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through every thing you do. You’ll learn how to build a brand to inspire loyalty, increase sales, and make smarter marketing investments.

 

10:15–10:30 a.m.

 

Morning Break
Sponsored by Bergere de France

10:30–11:45 a.m.

 

Negotiating Your Way to Success: Selena Rezvani
Location: Grand Ballroom
Women negotiate all day every day, often without even realizing they are in a bargaining situation.Whether the negotiation is a small, everyday matter, or a bigger, more structured deal, making the most of these conversations is imperative. Join us for an informative session where Selena Rezvani will share tips from her new book, Pushback . Specifically, you will learn how to: Flex your style based on the topic or person with whom you are negotiating; prepare for a negotiation from both informational and emotional perspectives; maneuver through negotiation using verbal and non-verbal communication, making concessions, managing trade offs and closing the deal.

 

11:45–1:00 p.m.

 

Networking Luncheon
Location: Cobalt Ballroom
Sponsored by Classic Elite Yarns

 

1:00–1:30 p.m.

 

Networking discussion: Lessons learned 

 

1:30–2:45 p.m.

 

Social Media Content Strategy: Jason Maldonado
Location: Grand Ballroom
How do you keep your posts fresh? More importantly, how do you ensure that you are posting the type of content your online advocates want to read? In this session, we will look at best practices for creating, finding, and structuring posts, as well as reviewing how to build a helpful content calendar.

 

2:45–3:00 p.m.

 

Mid-Afternoon Break
Sponsored by Vogue Knitting

 

3:00–4:15 p.m.

 

Color Theory Demystified: Kate Smith
Location: Grand Ballroom
From helping a customer choose yarn to setting up a display or creating a look for your letterhead, you think about color.What you might not think about is the role color can play in the success of your business. In this information-packed 75-min session, Kate Smith will give you solid color knowledge plus 10 strategies that you can begin using immediately in your shop to set yourself apart with your customers.

 

6:30–9:30 p.m.

 

Gala Dinner & Keynote Address: Make Mine a Million: Nell Merlino
Location: Cobalt Ballroom
Sponsored by Westminister Fibers
Nell Merlino has helped thousands of women across America and around the world grow their businesses. And she does it by directing them to pay close attention to the most important person you know, which is YOU! Nell will inspire with stories of success, leadership and failure from women like you who learned what they are best at and trusted their gut on the path to living their dream. You can use that same courage and confidence it took you to start a business, and Nell will help you see the way forward. Get ready to laugh, learn, and be inspired.

 

  Tuesday, March 12, 2013

7:30–8:30 a.m.

 

Breakfast

 

8:15–8:30 a.m.

 

Opening Annoucement
Erin Slonaker, Editor in Chief of YMN

 

8:30–9:45 a.m.

 

Revitalize Your Store’s Design and Visual Merchandising: Sue Kirby
Location: Grand Ballroom
To become a destination in this industry, the passion for product and people must come alive! In this seminar you will learn the magic of creative unique displays to enhance your products and how to give customer service like never before. We will explore the value of community involvement and the importance of shared events that will help gain store respect and profit growth. This humorous presentation will have lots of tried and true examples to help you celebrate, too!

 

9:45–10:00 a.m.

 

Morning Break
Sponsored by Koigu

 

10:00–11:15 a.m.

 

Copyright Dos and Don’ts: Carol Sulcoski
Location: Grand Ballroom
We all know knitting patterns sell yarn. How can you be sure you’re adhering to the law when you use patterns in your shop? Copyright is a complicated issue; let Carol Sulcoski, licensed attorney and hand-dyer, explain what it is and how to follow it. We’ll discuss “copywrong” and copyright; other intellectual property issues like trademarks and plagiarism; how to read a contract and what the jargon means; the CAN-Spam Act, which affects anyone with an email newsletter; and more.

 

11:15–11:30 a.m.

 

Mid-Morning Break

 

11:30–12:45 p.m.

 

Creating a Social Media Policy: Jason Maldonado
Location: Grand Ballroom
To ensure brand consistency online and prevent employees from violating FTC regulations, developing a social media policy is most online brands’ first step in participating online. In this session, we will review a few social media policies and discuss how you can build yours.

 

12:45 p.m.

 

Boxed Luncheon and Closing Comments
Sponsored by Bryson Distributing

Erin Slonaker, Editor in Chief of YMN

 

1:00 p.m.

 

Yarn Crawl to Local Yarn Shops

The bus will leave from the Four Seasons at 1 p.m. promptly.