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Agenda

 

  Sunday, March 11, 2012

5:00–6:00 p.m.

 

Registration
Meet the Yarn Market News team and receive your registration packet and gift bag.

6:30–8:30 p.m.

 

Cocktail Reception & Welcome Address
Come by our opening reception to kick off the conference and enjoy appetizers, cocktails, music, and great conversation with your fellow attendees—this is the perfect time to network. Wear your nametag on your favorite handmade garment!

 

Monday, March 12, 2012

7:30–8:45 a.m.

 

 Breakfast

 

8:45–9:00 a.m.

 

Opening Annoucement
Erin Slonaker, Editor in Chief of YMN

 

9:00–10:15 a.m.

 

The Age of the Customer
Jim Blasingame 

 

10:15–10:30 a.m.

 

Morning Break

10:30–11:45 a.m.

 

Hiring, Managing, and Firing Salespeople
Laura Posey 

 

11:45–1:00 p.m.

 

Luncheon

 

1:00–3:00 p.m.

 

Marketing in a Challenging Economy
Rafael Mael 

 

3:00–3:15 p.m.

 

Mid-Afternoon Break

 

3:15–4:30 p.m.

 

Improving and Expanding Your Digital Presences
Boon Sheridan

 

6:30–9:30 p.m.

 

Gala Dinner & Keynote Address
The World of Color
Mark Woodman

 

  Tuesday, March 13, 2012

7:30–8:30 a.m.

 

Breakfast

 

8:15–8:30 a.m.

 

Opening Annoucement
Erin Slonaker, Editor in Chief of YMN

 

8:30–9:45 a.m.

 

Running Your Business Like a Business
Joe Grushkin

 

9:45–10:00 a.m.

 

Morning Break

 

10:00–11:15 a.m.

 

Visual Merchandising Boot Camp
Lana Decosimo

 

11:15–11:30 a.m.

 

Mid-Morning Break

 

11:30–12:30 p.m.

 

Forum: Best Business Practices

Think about the question “What is the most important thing I have done for my business in the last year” and share your thoughts with fellow attendees. Get input, fresh perspective, and share your own knowledge in this forum, moderated by Joe Grushkin.

 

12:30 p.m.

 

Boxed Luncheon and Closing Comments

Erin Slonaker, Editor in Chief of YMN

 

1:00 p.m.

 

Yarn Crawl to Local Yarn Shops

The bus will leave from the Fairmont Copley Plaza Hotel at 1 p.m. promptly.