Sunday, March 14, 2010



5:00–6:00 p.m.



Meet the Yarn Market News team and receive your registration packet and gift bag.


6:30–8:30 p.m.

Cocktail Reception & Welcome Address

Don your party gear or hand-knit/crocheted attire and join us for music, appetizers, open wine/beer bar, and premium networking. Be sure to wear your nametag!


  Monday, March 15, 2010



7:30–8:30 a.m.


Continental Breakfast

8:15–8:20 a.m.

Opening Announcements
Karin Strom, Editor in Chief of YMN

8:30–9:45 a.m.

Creating Positive Cashflow with Open to Buy: Learn the Secrets Your Accountant Never Shared
Tom Shay

Does your shop have too much inventory sitting on the shelves and not enough money to pay the bills? Are you left with an abundance of seasonal merchandise at the end of the holidays?

All too often, needed cash is sitting on the shelves as excessive inventory. And with competition getting tougher and customer dollars getting tighter, you cannot afford to allow slow-moving products to take up your valuable space.

Smart retailing begins with an open to buy dollar program. Although most yarn retailers are familiar with open to buy, many do not fully understand or utilize the system in their sales and inventory planning. In Creating Positive Cashflow with Open to Buy, you will learn why and how open to buy can give you a competitive advantage as you begin creating a positive cashflow.


9:45–10:00 a.m.

Morning Break


10:00–11:15 a.m.

How to Strike a Better Deal: Fearless Negotiating for Small Business Owners
Jeanette Nyden

In How to Strike a Better Deal: Fearless Negotiating for Small Business Owners, Jeanette Nyden takes into account the unique needs of yarn stores by teaching retailers how to handle any negotiation, regardless of situation or size. From suppliers to your landlord, Nyden shows you how to apply her core negotiating principles with your natural communication talents to build rapport and minimize conflict. With these valuable skills in hand, retailers will be able to handle vendor negotiations, contracts, supplier arrangements and other negotiations with greater effectiveness and a positive effect on long-term relationships.


11:00–11:15 a.m.

Morning Break


11:15–12:15 p.m.
Break-Out Sessions

A. Money Matters
Carol Lansinger is the perfect resource for all of your fiscal concerns. From daily bookkeeping to end-of-year financial statements to the knitty-gritty retailing necessities of cash flow, open-to-buy, and inventory management to big-picture issues like preparing financial statements and audits, Lansinger will help you make sense of your dollar dilemmas. 

B. HR 911
Elizabeth Van Moppes's law practice focuses on all issues facing employers and employees, from wage and hour compliance, disability management, non-competition agreements, to dispute resolution and management training. An experienced litigator, speaker and panelist, Van Moppes will address all of your workplace worries.


12:30–1:30 p.m.



1:30–2:45 p.m. Get a Life! Learn How to Run Your Business More Effectively and Achieve a Better Balance Between Your Work and Your Personal Life
Joe Grushkin

Do you feel as though issues at your shop or business have taken over every aspect of your life? Are you taking work home every night? Are you in the store even on your “days off”? Has your business become your life and you are feeling burnt out as a result? Business coach Joe Grushkin assists owners of small and medium-sized businesses to understand and assess their personal and professional objectives. Get a Life! offers proven ways to delegate to and manage employees, understand what your true goals are and focus on your more rewarding personal objectives. His unique perspective and creative and innovative concepts have resulted in his clients driving their businesses to new levels - and improving their personal lives at the same time.


2:45–3:00 p.m.

Afternoon Break


3:00 – 4:15 p.m.
Jeffrey Smith
Knitting Brands: Improving Your Message, Engaging Customers and Honing Your Business Identity
Jeffrey Smith

Covering key methodologies used in brand development across a host of various markets, this seminar will provide an overview on what successful brand strategists consider when building out brands. Topics will include naming and alliteration, copywriting, imagery, packaging, public relations, shop exteriors and interiors, employee apparel and presentation, point of purchase, signage, logo, customer service, identity and other triggers. When executed correctly, such triggers greatly contribute to mirroring a brand\'s aspirations, rather than being a hindrance to it.

Creating a successful business model today demands delivery of a holistic, engaging and memorable message via positive user experience. By conveying intrinsic attributes that each brand possesses in its DNA, shop owners will better understand how to meet consumer expectations through fulfilling a brand's promise.


6:30–9:30 p.m. Gala Dinner Party and Cocktail Hour

Keynote Address 

It Takes a Village to be a Success: New Paths and Possibilities for Yarn Store Retailers
Cinda Baxter

Today's economic climate has become challenging for most companies, regardless of their size. As a result, yarn store retailers have a choice: Look backward and dwell on what got us here, or look ahead to new paths and possibilities. From social media to the viral growth of The 3/50 Project, there are myriad ways to engage customers and inspire them to support your store\'s success. Join Cinda Baxter as she shares strategies on how to light up your village.


  Tuesday, March 16, 2010  


7:30–8:30 a.m.


Continental Breakfast


8:15–8:20 a.m.

Opening Announcements

Karin Strom


8:30–9:30 a.m. Tell Your Own Story: Express Your Brand Image In Your Store Merchandising
Debi Ward Kennedy

As a fiber artisan, the choices you make for each artistic creation - the yarn weight, color and texture, as well as needle size - affect the final product. As a retailer, each choice you make for your store\'s environment - color, paint, textures, fixtures, lighting, layout - similarly affects the image you present and the way your business is perceived.

Knowing how to Tell Your Own Story with the elements of your store environment will help you build a successful brand image and compete in a growing global market. Learn simple, cost-effective ways to maximize your visual impact by creating an environment for your business that envelopes your customers in your brand image. Wherever you sell products- brick & mortar, online, shows-you need to stand out. In this seminar, you\'ll learn how to set yourself apart from the competition and Tell Your Own Story successfully.


9:30–9:45 a.m.

Morning Break


9:45–10:45 a.m. Dollars and Sense: How You Can Use Emotional and Sensory Merchandising to Increase Sales
Linda Cahan

While our sense of sight is a great motivator in the shopping experience, the actual impulse to purchase involves several senses at once. And if experts agree that product impressions are made in no more than three seconds, how do you hook a customer in such a short amount of time? Linda Cahan teaches sensory merchandising techniques designed to introduce practical ways of adding multiple emotional experiences to your retail environment.

In this seminar, you will develop greater awareness of the impact of sensory design and understand how the senses work together to form a memorable shopping experience.

This presentation will introduce information about all five senses and touch on the sixth, most illusive sense.


10:45–11:00 a.m.

Mid-Morning Break


11:00–12:00 p.m. Panel: On the Spot Display: Strategies with Expert Merchandisers

Retailers from the audience share photos of window displays, in-store signage, merchandise tables, checkouts and more to our panel of experts for on-the-spot advice.


12:00 p.m.

Boxed Luncheon
Closing Comments
Karin Strom, Editor in Chief of YMN

1:00 p.m. Yarn Shop Crawl

Location: Bus will arrive on 4th Avenue, outside main entrance to the W Hotel. Please have your ticket ready.