Sunday, March 15, 2010



5:00–6:00 p.m.



Meet the Yarn Market News team and pick up your registration packet, name tag, and gift bag.


6:30 p.m. 


Cocktail Reception

The cocktail reception features appetizers, open bar, and premium networking. Welcome address and introductions by Karin Strom, editor in chief, Yarn Market News.


  Monday, March 16, 2010


7:30 a.m.


Continental Breakfast

Sponsored by Bryson Distributing


8:30 a.m.


ReImagine, ReCreate, and ReInvent Your Retail Store

Rick Kizer & Georganne Bender, retail consultants


10:00 a.m.

Morning Break

Sponsored by Unicorn Fibre Wash


10:15 a.m.


Entrepreneurial Visionaries: Innovative Approaches to Success

Nadine Curtis, owner of Be Sweet, and Maggie Pace, owner of Pick Up Sticks


11:30 a.m.


Morning Break

Sponsored by Louet North America


11:45 a.m.

Creative PR & Branding for Retailers: Becoming Notable & Quotable

Kirsten Osolind, president, Re:INVENTION Marketing


1:15 p.m.



Sponsored by Koigu


2:15 p.m.

Don't Run Out of Money! Change Your Mindset About Cash Flow & Finance in Your Business

Beth Polish, president, The Critical Juncture Group


3:45 p.m.

Afternoon Break

Sponsored by Namaste


4:00 p.m.

Small-Business Law for Retailers

Jason Krellenstein, Esz., New York–based attorney


6:30 p.m.

Cocktail Hour and Gala Dinner Party

Keynote: Insider Trend & Color DIrections Fall/Winter 2009/2010 for Yarn Retailers

Paul Pelssers, president, Paul Pelssers, Ltd.


  Tuesday, March 17, 2010


7:30 a.m.

Continental Breakfast

Sponsored by Vogue Knitting


8:30 a.m.

It's Just E-Shopping: Savvy WEb Selling & Cross-Channel Marketing to Monetize Your Website

Lauren Freedman, president, The E-Tailing Group


10:00 a.m.

Morning Break

Sponsored by Tahki•Stacy Charles


10:15 a.m.

Break-Out Sessions (Choose One)

A. Optimize Your Website for Big Results

Jeff Woelker, digital marketing and social media consutant specializing in SEO and SEM

B. Blogging, Newsletters, and Social Networking for Small Biz

Franklin Habit, writer, illustrator, photographer, and proprietor of the popular knitting blog The Panopticon


11:15 a.m.

Mid-Morning Break

Sponsored by F&W Publications


11:30 a.m.

Panel: Inspired Design: Three Retailers Reveal THeir Store Designs & Secrets


12:45 p.m.

Boxed Lunch

Sponsored by Classic Elite Yarns


1:15 p.m.

Yarn Shop Crawl

Bus will arrive outside the main entrance of the hotel.