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Monday, March 24, 2010
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5:00–6:30 p.m.
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Registration
Meet the Yarn Market News team and receive your registration packet and gift bag.
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6:30–8:30 p.m.
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Cocktail Reception & Welcome Address
Don your party gear or hand-knit/crocheted attire and join us for music, appetizers, open wine/beer bar, and premium networking. Be sure to wear your nametag!
Sponsored by Westminster Fibers
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Tuesday, March 25, 2010
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7:45–8:30 a.m.
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Continental Breakfast
Sponsored by Universal Yarns
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8:30–9:00 a.m.
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Welcome Address
Karin Strom, Editor in Chief of YMN
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9:00–9:45 a.m.
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Be a Sales Magnet & Grow Your Business
Laura Posey, business coach and trainer; co-author, The Six Secrets of Sales Magnets
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9:45–10:45 a.m.
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Panel Discussion
Small Business Challenges and Opportunities—3 Case Studies
featuring Beth Casey of Lorna's Laces, Sharon Woodcock of Lantern Moon and Amy Butler of Amy Butler Design, moderated by Trisha Malcolm
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10:45–11:00 a.m.
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Morning Break
Sponsored by Koigu Wool Designs
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11:00–12:15 p.m.
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Marketing to Women Online & Offline
Holly Buchanan, marketing-to-women consultant
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12:15–1:15 p.m.
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Panel Discussion
eCommerce for Knitting Stores, moderated by Shannon Okey
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1:15–2:15 p.m.
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Lunch
Sponsored by Classic Elite
Special guest appearance by Franklin Habit!
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2:15–3:30 p.m.
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The Science of Shopping—How to Help Your Product Sell Itself
Rich Kizer and Georganne Bender, retail anthropologists
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3:30-4:30 p.m.
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Maximizing the Wholesaler/Retailer Relationship
Moderated by Linda Pratt, Westminster Fibers
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4:30–4:45 p.m.
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Afternoon Break
Sponsored by Vogue Knitting Magazine
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4:45–6:15 p.m.
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Copy Right—Don't Copy Wrong and Legal 101 for Retailers
Jason Krellenstein, Esq.
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5:30–6:00 p.m.
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OPTIONAL: Stretching for Knitters & Sitters
RoseMarie Roth, Som Yoga Remedies
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7:30 p.m.
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Cocktail Party and Dinner
Keynote Address: Million Dollar Dreams
Susan Wilson Solovic
Sponsored by Skacel Collection
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Wednesday, March 26, 2010
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7:30–8:30 a.m.
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Continental Breakfast
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8:30–9:30 a.m.
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Creative Advertising for Small Business
Jeffrey Epstein
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9:30–9:45 a.m.
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Morning Break
Sponsored by Buffalo Gold
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9:45–11:00 a.m.
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Organizing Your Business and Your Store
Audrey Lavine
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11:00 a.m.–12:00 p.m.
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My Space—Ideas That Have Worked in My Store
Moderator: Audrey Lavine, Life Support Systems
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12:00–1:00 p.m.
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Lunch & Check-out
Closing Comments: Karin Strom, Editor in Chief of YMN
Sponsored by F&W Publications
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1:00 p.m.
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Yarn Crawl
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