Monday, March 24, 2010



5:00–6:30 p.m.



Meet the Yarn Market News team and receive your registration packet and gift bag.


6:30–8:30 p.m.

Cocktail Reception & Welcome Address

Don your party gear or hand-knit/crocheted attire and join us for music, appetizers, open wine/beer bar, and premium networking. Be sure to wear your nametag!

Sponsored by Westminster Fibers


  Tuesday, March 25, 2010



7:45–8:30 a.m.


Continental Breakfast

Sponsored by Universal Yarns

8:30–9:00 a.m.

Welcome Address

Karin Strom, Editor in Chief of YMN


9:00–9:45 a.m.

Be a Sales Magnet & Grow Your Business

Laura Posey, business coach and trainer; co-author, The Six Secrets of Sales Magnets


9:45–10:45 a.m.

Panel Discussion

Small Business Challenges and Opportunities—3 Case Studies
featuring Beth Casey of Lorna's Laces, Sharon Woodcock of Lantern Moon and Amy Butler of Amy Butler Design, moderated by Trisha Malcolm


10:45–11:00 a.m.

Morning Break

Sponsored by Koigu Wool Designs


11:00–12:15 p.m.

Marketing to Women Online & Offline

Holly Buchanan, marketing-to-women consultant


12:15–1:15 p.m.

Panel Discussion

eCommerce for Knitting Stores, moderated by Shannon Okey


1:15–2:15 p.m.


Sponsored by Classic Elite

Special guest appearance by Franklin Habit!


2:15–3:30 p.m.

The Science of Shopping—How to Help Your Product Sell Itself

Rich Kizer and Georganne Bender, retail anthropologists


3:30-4:30 p.m.

Maximizing the Wholesaler/Retailer Relationship

Moderated by Linda Pratt, Westminster Fibers


4:30–4:45 p.m.

Afternoon Break

Sponsored by Vogue Knitting Magazine


4:45–6:15 p.m.

Copy Right—Don't Copy Wrong and Legal 101 for Retailers

Jason Krellenstein, Esq. 


5:30–6:00 p.m.

OPTIONAL: Stretching for Knitters & Sitters

RoseMarie Roth, Som Yoga Remedies 


7:30 p.m.

Cocktail Party and Dinner

Keynote Address: Million Dollar Dreams

Susan Wilson Solovic

Sponsored by Skacel Collection


  Wednesday, March 26, 2010

7:30–8:30 a.m.

Continental Breakfast

8:30–9:30 a.m.

Creative Advertising for Small Business

Jeffrey Epstein


9:30–9:45 a.m.

Morning Break

Sponsored by Buffalo Gold


9:45–11:00 a.m.

Organizing Your Business and Your Store

Audrey Lavine


11:00 a.m.–12:00 p.m.

My Space—Ideas That Have Worked in My Store

Moderator: Audrey Lavine, Life Support Systems


12:00–1:00 p.m.

Lunch & Check-out

Closing Comments: Karin Strom, Editor in Chief of YMN 

Sponsored by F&W Publications


1:00 p.m.

Yarn Crawl