Issue
21–May 2009
Fall 2009 Fashion Report
Wondering how fashion trends will trickle down
from the runways to the LYS? We asked trend guru Paul
Pesslers—and the news is good: Knitting and crochet
are in the forecast, from head to toe.
Read the full article and much more in the May 2009
issue of Yarn Market News.
Window Treatment
Stop traffic and build your brand with a winning
window display.
If the eyes are the windows to the soul, then a retailer’s
window allows the world to glimpse the soul of the shop
within. Done right, a display window does more than
showcase merchandise and bring in foot traffic. It inspires
customers, reinforces your brand and provides a sense
of what your store is all about.
View our
web-exclusive photo gallery of window displays here.
Read the full article and much more in the May 2009
issue of Yarn Market News.
The Shipping News
Feeling boxed in by shipping options? YMN addresses
the issue to help you go the distance efficiently (and
maybe even affordably).
Here’s a slice of life from the retail/e-tail
trenches: A knitter goes online and starts surfing around
to price a certain skein of yarn. She finds the product
at several shop sites—some strictly Web-based,
other the cyber arms of bricks-and-mortar establishments—all
offering the same deal. Which cart will she ultimately
click on? The choice likely lies in how much each shop
will charge her to ship the coveted item directly to
her doorstep.
Read the full article and much more in the May 2009
issue of Yarn Market News.
Forum Decorum
Franklin Habit explores social networking etiquette
for yarn shop owners.
I have on my bookshelf a battered 1920s edition of
Emily Post’s Etiquette, the big blue
bible of the Jazz Age socialite. Nestled among instructions
for a traditional table service and proper letter writing
are a few paragraphs devoted to courteous electronic
communication—by telephone. That once novel, even
daunting device had become an everyday means of social
interactions. And wherever there’s interaction,
Emily Post knew, there’s a need for etiquette
to keep the peace.
Read the full article and much more in the May 2009
issue of Yarn Market News.
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