Issue 24–January 2010

All Things Considered

The slowly recovering but continually challenging economy has many shops looking at creative ways to broaden both their businesses and customer bases. Nothing’s certain in today’s crazy retail climate. One day you’re up, the next you’re down, and in between, well, it’s anyone’s guess. In some regional markets, selling just yarn and needles—even the best yarn and needles—isn’t enough anymore. What’s the answer? Increasingly, it’s creative retailing.

Read the full article and much more in the January 2010 issue of Yarn Market News.

The Keys to LYS Longevity

Experience matters—it’s as simple as that. Which is why, in times of economic uncertainly, it’s comforting to check in with experienced hands who know how to navigate choppy retail waters. To put things into perspective, YMN visited with LYS owners who’ve been around decades longer than the term “LYS.” Some have stuck with their original business plans, eschewing technology even today. Others have adapted to and adopted the tools of the times.

Read the full article and much more in the January 2010 issue of Yarn Market News.

At Your Knit's End

Burnout may be the chronic malaise of the Information Age. The Internet, mobile technology and a go-go 24/7 culture make it almost impossible to escape the demands of employers, customers and clients, even when you’re on vacation. Combine that with a strong work ethic, an industry reliant on discretionary spending and a bleak economy, and it’s no wonder yarn pros laugh ruefully when asked about burnout.

Read the full article and much more in the January 2010 issue of Yarn Market News.